Top 5 Tips for Small Business Marketing Strategy

You might have a product that everyone wants, but it won’t go far if you don’t know how to market it effectively.

We don’t need to tell you that the competition levels for SMEs are fierce, so let’s dive right into it. Here are our top 5 tips for a small business marketing strategy that’s destined to succeed.

Know your Audience

Once you know what your audience wants, you know how to speak to them.

The problem here is that many businesses boil down their audience definitions to demographic and other groupings. This doesn’t represent want your audience wants or what are the barriers to them from progressing down the sales funnel.

Make sure your understanding of your audience represents what they are thinking and feeling, not cookie-cutter shapes that are easy to categorise but too broad to be useful in targeting.

Drive Brand Recognition

Promoting a strong brand focus goes a long way towards putting your product or service front-of-mind with potential customers.

It’s one thing to create a high shine or interest around your product or service. But it’s quite another to offer a unique selling point that sells the product itself. In its essence, a unique selling point is a creative, unexpected or welcome addition to a marketable commodity that makes it stand out from the competition. This in turn is set to attract increased sales.

Offering a unique point of difference and promoting your product or service, whether in-store or by word of mouth, can help to make your brand strength an irresistible force.

Window to the World

Your website puts your product offerings on show for a global audience – so it’s essential you make an impact and leave a lasting impression.

Have a well-crafted, easy-to-navigate website, with links to purchase points and your contact details. As your window to the world, your website is your sales team that works around the clock to sell your products.

Be Active on Social Media

Don’t wait for your customers to come to you! Be active in reaching out to them. Most likely, you’ll find them all on social media.

To be successful on social media, your small business marketing strategy needs to be authentic and responsive. If people are taking the time to ask you questions or comment on your posts, make sure you’re replying and filling people in about your business.

Turning Strategy into Action

Taking your SME to the digital level — out of old-school tech and into the future — relies on a seamless transformation to digital platforms.

As well as a savvy marketing strategy that focuses on digital marketing, think about your payment systems. How could you digitise the way your customers make direct debit payments to you?

At Payleadr, our latest software handles the workload for you. We’ve got your customisable digital payments system, designed for small businesses that want to take the work out of handling payments.

Such streamlined efficiency frees you to focus on not only realising your marketing strategy, but on serving your customers and doing what you do best – so you can triumph.

You can get in touch with the friendly and helpful staff at Payleadr by phone, email or online. Call us on (02) 9030 0309 to find out more.