How I’ve fully booked my beauty salon until New Year 2023!
Are you looking to increase the number of beauty salon bookings? Then read these 5 top tips, courtesy of the salon experts here at Payleadr.
Are you looking to increase the number of beauty salon bookings? Then read these 5 top tips, courtesy of the salon experts here at Payleadr.
Are you looking to increase the number of beauty salon bookings? Then read these 5 top tips, courtesy of the salon experts here at Payleadr.
The end of the calendar year is a make-or-break time for any business. But this is especially true for salon owners.
There’s so much to consider at this time of year, from extra-special Black Friday deals to making sure your regulars are booked in for their Christmas glow-ups.
But the one thing that makes it all easier is a fully-booked calendar and dependable revenue streams you can rely on.
And that’s what I’ve managed to achieve with my salon this coming year!
But this success didn’t come easily, and I’ve experimented with countless ways to achieve those all-important bookings.
So if you’re looking to increase the number of beauty salon bookings, here are 5 tips to help you out!
Everybody loves a good deal, so offer your clients a discount for booking multiple appointments.
This will encourage casual clients to become loyal regulars, and keep coming back time and again.
Plus, a special discount will help you distinguish yourself from your competitors, which is particularly important at this time of year.
When a potential client is deciding whether to visit your salon, a special discount on lash lifts, or IPL skin rejuvenation, this will be the perfect excuse to go ahead and make that booking!
In today’s digital-first world, one of the best ways to reach potential clients is through social media.
By creating a strong social media presence, you can connect with a wider audience than ever before AND show them everything your salon has to offer.
There are a few key reasons why social media is such an effective marketing tool. First and foremost, it’s a great way to showcase your work. By posting photos and videos of your work, you can grab the attention of clients and drive them to make an online booking.
Also, social media is a great way to build up your brand awareness. By posting regularly and using relevant hashtags, you can make sure that potential clients see your salon’s name and get familiar with your brand and your work.
Lastly, social media is a great way to connect with potential clients on a personal level. You can use social media to share special offers and promotions, and to answer any questions that potential clients may have.
So if you’re looking for new ways to encourage bookings at your salon, be sure to make social media a central part of your marketing strategy.
Following on from your curating your social media presence, clients also love a unique and personalised in-salon experience.
Creating a personalised client experience is essential for any salon owner who wants to build a loyal client base.
By taking the time to get to know each client and understanding their individual needs, you can tailor the service you provide to meet their expectations.
This level of personalisation can make all the difference when it comes to keeping clients happy and coming back for more.
Furthermore, by creating a warm and welcoming atmosphere in your salon, you can make clients feel like they are part of a community. This sense of belonging can also contribute to repeat business.
So, if you’re looking to build a successful salon, don’t forget the importance of creating a personalised client experience.
Did you know that a whopping 92% of consumers trust word-of-mouth recommendations over a company’s marketing and advertising?
While advertising and social media are valuable tools for business owners, nothing beats a recommendation for a close friend or family member.
As a result, a strong word-of-mouth reputation can be essential for attracting clients and filling your schedule this season.
There are my top 3 ways to build a positive word-of-mouth reputation.
By following these simple and actionable tips, you can ensure that your salon enjoys a sensational word-of-mouth reputation!
Loyalty discounts are good, but member deals are even better!
Turning repeat clients into loyal members is an unbeatable way to boost your bookings, and it’s simple with a beauty salon membership program.
This can be done in a variety of ways, but the most important thing is to offer value that will keep clients coming back.
For example, you could offer a discount on services for members, or give them access to exclusive events or products.
You could also create a loyalty program where members earn points for every booking or purchase. The key is to create a program that will give your clients an incentive to keep coming back to your salon.
In doing so, you will not only improve your bottom line but also build long-lasting relationships with your clients.
Some more of our favourite loyalty program ideas can be found here.
More than anything else, it’s Payleadr that helps me fill my books this holiday season.
Payleadr offers a custom payment platform that makes accepting payments and creating a seamless client experience easier than ever before.
If you’re interested in improving client retention, boosting your cash flow and levelling up your bookings, Payleadr is the quickest and easiest way to make the changes you need, all in one seamless online platform.
Trust me: these are the intuitive online tools salon owners have been dreaming of for years! So try out some of my top tips, and when you’re ready to receive an avalanche of bookings, get started with Payleadr today.
