5 Reasons Why You Should Host an In-Salon Event
The perfect excuse to host an unforgettable event and advertise your membership program and top treatments!
The perfect excuse to host an unforgettable event and advertise your membership program and top treatments!
The perfect excuse to host an unforgettable event and advertise your membership program and top treatments!
If your salon has survived the challenges of the past few years, then it’s likely you have a fantastic, vibrant and prosperous business that your clients love to visit!
While the salon community has faced plenty of recent challenges, there’s so much to look forward to in the months to come.
Now, the salon community is looking to the future and finding exciting ways to generate income and reach new clients.
At Payleadr, one of our favourite ways to boost revenue, reward loyal clients, and increase clientele is hosting an in-person event.
It’s the perfect excuse to host an unforgettable event and advertise your membership program and top treatments in the process.
So read on to learn how to create the ultimate revenue-generating in-salon event in 5 simple steps with Payleadr!
Before we get stuck into our step-by-step guide, let’s begin by understanding what an in-salon event is and how hosting one will benefit your business.
First and foremost, this is a glamorous event to celebrate your business and your clients, while showcasing the identity and values of your brand.
Picture a packed event full of your favourite VIP clients and regulars, demonstrations of your most exciting new treatments, not to mention plenty of bubbly to go around!
Elegant hors d’oeuvres, a generous drinks list, and the perfect music should all be on the menu. Spare no expensive with the catering and be sure to invite your most socially connected clients.
This is an opportunity to show off your entire range of treatments, demonstrate the benefits of your member program, and prove that your business is the most exclusive and enticing salon around!
Clients will love this exclusive experience and your in-person event will give them an excuse to celebrate, treat themselves and book in plenty of high-ticket items.
Excited? You should be! So let’s begin planning your event with 5 top tips from the in-house salon experts at Payleadr.
Any smart salon owner will tell you that regular, dependable income is at the heart of any successful business.
Developing our cash flow can help us move on from the challenges of COVD and put into practice a healthy action plan for the year ahead.
But in our industry, cancellations, rescheduling, and fluctuating income means this level of insight and planning isn’t always easy.
However, a successful and exciting in-salon event can really demonstrate the benefits of your membership program.
It’s the ultimate opportunity to explain how your clientele will benefit from a regular instalment plan, how simple and convenient these payment options can be, and the many benefits they’ll enjoy.
The result? You get the positive cash flow you need while showcasing the most exciting and crowd-pleasing new additions to your business.
An exclusive in-salon event is perfect for showing off your most exciting new treatments. And one of the big benefits of a salon membership is the ability to make add-ons even more enticing.
From microdermabrasion to chemical peels and dermaplaning, there are scores of exciting services that clients can add on as extras on the day of their treatment.
Because your members have already taken care of their monthly payments in advance, the cost of an extra service will seem far more affordable.
So at your salon event, you’ll be able to showcase your most popular add-ons and encourage your clients to see this extra purchase as the perfect accompaniment to their regular treatments.
It’s a reality for any business owner that high-ticket items will often be a tougher sell – and this is no different in the salon industry.
However, locking in these high-value bookings is a surefire way to free up your cash flow and develop some of the more lucrative treatments on your menu.
The best way to sell your more expensive treatments is to demonstrate their value in person, and your next salon event is the perfect time to do so.
Why not have some of your team demonstrate these high-ticket items in person and encourage your guests to sign up on the day?
Developing your VIP program is a surefire way to boost the frequency of client visits. And a dazzling in-person event is the best way to do so!
Receiving a personal invite to an exclusive event not only elevates the perception of your salon in the minds of your most important clients.
It’s also a great way to increase your clientele’s awareness of your treatments and encourage them to take advantage of your full suite of services.
A VIP client may regularly book in for a chemical peel, but has never considered laser hair removal. Your salon event will give you a unique opportunity to show the benefits of all your services.
Becoming the salon of choice for your clients is an unbeatable way to generate regular revenue and a close-knit client community in the process.
Just like any exclusive party, your in-salon event is all about generating FOMO!!
Events that create a real community buzz around your business will be sure to get your clientele talking.
Plan the right event, and you’ll enjoy not only a flood of new bookings but also plenty of requests for invites to the next one!
The ability to tap into the local community, leverage existing social groups, and create hype around your salon is an invaluable tool for business growth.
Fear of missing out is real – and an unbeatable way to position your business as a trendsetter and industry leader.
The result of planning a successful event is that clients actually come to you! It’s the dream of every business owner, and it’s possible when you discover how to host the ultimate in-salon event.
If you’re excited about levelling up your salon business why not partner with Payleadr? We understand the salon industry and have created a unique selection of custom direct debit features.
Our tools help you develop your membership programs, and coupled with in-salon events, you have an unbeatable revenue-generating strategy to level up your business this season!
If you’re interested in learning more about Payleadr and our payment tools for hair and beauty salons, don’t hesitate to reach out and contact us.
