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Reap the rewards of Facebook marketing - even if you're an SME taking on the bigger budgets. Learn our top tips on how to put money into tactics that work.
Reap the rewards of Facebook marketing – even if you’re an SME taking on the bigger budgets. Learn our top tips on how to put money into tactics that work.
Facebook marketing is all about delivering what your audience wants most. If your business creates the kind of standout content that actively engages your target audience, then it will bring in serious ROI – even if you’re an SME taking on the bigger budgets.
SMEs advertising on Facebook need to focus on efficiency and putting ad spend to use in the most effective ways possible. So, dive into our top tips on how to make sure your Facebook marketing budget works for you.
Choose your audience – wisely! The success or failure of your Facebook marketing hinges on how well you’ve chosen your target audience.
Don’t try to target everyone – just the ones you can successfully market to. Otherwise, you’re just flushing cash down the drain.
Does the demographic actually want your services? What can you say to get them interested in your SME – first on Facebook itself, then on your website, so they sign up and pay for your services?
Make sure your advertising campaign is clear about the value proposition to your customers. Keep an eye on what messages do and don’t work for your audience, so that you can consistently improve your posts over time.
If you’ve got a limited budget for Facebook marketing, make sure that it counts. Don’t fixate on the vanity metrics that feel good – such as the number of likes or comments.
Instead, focus on the metrics that prove you’re returning a profit and deliver genuine growth.
Look for the ad copy that is driving the highest click-through-rate from Facebook to your website – and then look for what’s driving the highest conversion rate on your website itself.
By always improving and optimising your Facebook marketing towards ROI, you’ll be able to drive a lean machine that grows your business without wasting ad spend.
A content calendar is crucial – because it helps you extract maximum benefit from a limited budget.
What is a content calendar? Instead of just throwing things out there as the inspiration takes you, you have to carefully plan when to post on Facebook.
Timing has a big impact! A content calendar will make sure you post at the right time of day and day of week.
If you post at a time when no-one is going to see – such as when they’re busy with school or work, or eating or sleeping – then your post is lost with zero impact.
A content calendar will also make sure your team is ready on stand-by. Facebook marketing is effective when you engage with your community – meaning you’re responding to their comments and questions, as they come in.
Your audience is most likely to engage online at certain times or days. When exactly will depend on your specific audience. You’ll have to play around a bit with your Facebook marketing, to experiment and find out.
Facebook Story is one of the most powerful tools in an SME’s arsenal for Facebook marketing.
It makes how you use Facebook much more dynamic and casual – ultimately, making your brand more personal for your audience.
Whether it’s a photo with a caption or a short video clip, your SME’s Facebook Story could be anything. It doesn’t have to be news-worthy or about your services – instead, just focus on keeping it fresh and light-hearted.
From a fun moment at your office to a specific time that you interacted with a customer, they help to pull back the curtain and reveal what your team is really about.
Facebook marketing means your SME gets to tap into a treasure trove of data-driven analytics. You’ll be able to understand your customer like never before – what they’re looking for and how they engage with your message.
If you want to take the plunge into the world of data analytics, take the extra step of digitising your payment methods.
Offering online payments to your customers will make it easier for them to pay for your services. It’ll also give you a digital dashboard to keep track of how and when they like to pay.
It’s the perfect complement to Facebook marketing. Digitise your SME with custom online payment solutions today.