3 Essentials for Every Small Business Website
Don’t try to fix everything at once; focus on the most important stuff first. Discover the top 3 essentials that every small business website needs for success.
Don’t try to fix everything at once; focus on the most important stuff first. Discover the top 3 essentials that every small business website needs for success.
There are a thousand elements to building the website for your small business. Often, your business is your life savings or your life’s work, so how it’s represented online matters a lot!
Instead of trying to make every little bit perfect, it can pay better dividends if you focus on the few most important parts of the website first. Get the essentials right first, and your website will be in safe hands while you continue to improve and grow your business.
To create a website that’s easy to understand for your website visitors, less is always more. Aim for clarity and usability over clutter.
The first and foremost essential for every small business website is an easy-to-use navigation bar. It’s crucial that your website visitors can get around the site easily – so they can quickly find all the information they’re looking for.
Whatever your business may be, you have a hundred and one competitors out there. If your customers find your website difficult to get around, they won’t stay your customers for much longer.
How do you differentiate yourself from those competitors? It’s not your customers’ job to know the difference. It’s your job to tell them.
Your website needs to stay true to you and express your unique points of difference. Describe your product or service offerings in an authentic way.
Use a credible tone of voice and show a passion for what your business does best. People want to read your “meet the team” and “about us” page. Easily findable contact details and a steady rotation of internal blogs also help to personalise your business. The idea is to keep your audience connected, informed and in tune.
Make sure there’s no barrier to clinching the final purchase. Your website should offer a range of payment options, to make the sale as convenient as possible for your customers.
Most small business owners know they need security, reliability and accountability when making and receiving online payments. But few know how to achieve this on their own.
This is where a streamlined digital payment platform comes into play.
A leading digital payment platform like Payleadr helps businesses to create, receive and personalise the direct debit payments they receive from their clients — with streamlined efficiency.
Customisable features hold the key to digital payment systems. Bespoke direct debit services offer complete control, tailored to the needs of small business websites.
Best of all, you can use “set and forget” payment plans that’re convenient for customer and business alike.
A digital platform like Payleadr goes beyond offering payments systems. It also offers analytics into your customers’ buying behaviour.
What kinds of subscription plans are the most popular? What days of the week or times of the day are best for driving subscriptions? These kinds of actionable insights can be invaluable in guiding your business growth and marketing strategies.
Let Payleadr handle the essential inner workings of your small business website. Our digital platforms can streamline your payment processes with intuitive online tools and built-in security.
For the best bespoke digital payment system for your small business website, contact Payleadr today.
