7 Best Free Marketing Tools for a Small Business

Finding and implementing the best marketing tools can transform your small business into a larger brand that stays ahead of its competitors.

With today’s highly competitive online marketplace, your small business must have an online marketing presence. Otherwise, you risk getting left behind.

While most software and tools can be expensive, the team at Payleadr have outlined some of the best free marketing tools that a small business can use to grow. Read on to find out more.

Google My Business

Do you rely on local business? If you’re a small store located in the heart of a suburb, then you need to optimise your Google My Business listing to attract more local customers. By claiming a Google My Business listing, you’re ensuring your dominance in the marketplace.

Hence, when customers search for a business that does what you do, those in your local area will be encouraged to shop with you. However, you must keep optimising your listing by adding photos, updating the relevant information about your business, and replying to customer reviews.

Google Analytics

Google Analytics is a free tool that will help you track your small business’s website activity and engagement. It will help you evaluate how well your SEO strategy works and provide crucial insight into customer demographics.

With Google Analytics, you can determine how to improve your marketing strategy and find information on which web pages your customers are engaging with the most.

LinkedIn

With 722 million members, it’s hard to find someone not using LinkedIn. This social media platform is a powerful free tool for small businesses to use as it is trusted by consumers.

You can build your brand’s image by creating a free LinkedIn account and sharing thought-provoking content. By doing so, you’ll be expanding the way people view your small business.

Canva

Trying to get your small business to stand out? Visual marketing can make a significant difference in how people view your business.

If you feel creative design is a major challenge, try using free software such as Canva to overcome your visual marketing worries. Canva gives you access to various free templates, numerous design types, and plenty of stock photos. Create stunning visuals that will help your small business stand out.

MailChimp

Building a strong email list is one of the best strategies you can use when expanding a small business. You can make the most of your email list on MailChimp as it is incredibly popular and free for up to 2,000 subscribers.

By sending regular emails to your subscribers, you’ll be ensuring more people are aware of your small business. Keep them posted about new products, current sales or deals, or impressive incoming events.

Buffer

Staying active on social media and posting relevant, engaging content is what will set you apart from the competition. If you struggle to post regularly, using software like Buffer will help keep you on track.

Buffer is a social media scheduler that lets you take advantage of social media in a time-effective manner. You can add three social media channels to your account and schedule up to 10 posts per week. This will help your social presence skyrocket without you having to put in too much effort.

Payleadr

Make it easier to run your small business with Payleadr. The platform allows you to create, receive and customise direct debit payments from clients – making the process more efficient than ever before.

Make it easier for customers to pay for your services with manageable set & forget payment plans. Payleadr offers a free starter plan that minimises admin so you can continue to expand your small business.

Searching for more information on marketing tools that will help your small business succeed? Contact our experts at Payleadr today.