5 Ways Social Media Can Showcase Your Business
If you’re a business owner or marketing manager, you may have recently found yourself exasperated by social media! But in 2023, everything is changing…
If you’re a business owner or marketing manager, you may have recently found yourself exasperated by social media! But in 2023, everything is changing…
If you’re a business owner or marketing manager, you may have recently found yourself exasperated by social media! But in 2023, everything is changing…
If you’re a business owner or marketing manager, you may have recently found yourself exasperated by social media!
In the past year, many businesses have struggled to gain the leverage, engagement and ROI that social media had afforded them in the past.
Reasons for this are complex, from Apple’s App Tracking Transparency feature, to simply cutting through the noise and gaining attention in an increasingly saturated marketplace.
But in 2023, everything is changing.
Whether you work in Hair & Beauty, Education, Health & Fitness or Sports Clubs, you need to prepare for this shift.
Because those who don’t will be left behind.
In this blog, the Payleadr team shares valuable insights about what to expect in the coming months – and how your business can benefit today.
Whether you’re posting incessantly or have barely touched the apps in months, most business owners agree that their social media is not where it needs to be.
Social media marketing is deceptively challenging, and the reasons for a lack of success aren’t always clear.
So we wanted to start with a breakdown of the most common reasons we see for businesses not reaching their full potential online.
Many businesses that try to utilise social media don’t have a clear strategy as to how they plan on leveraging their accounts.
Without a well-thought-out and specific plan in place, companies are more likely to struggle to find success on social media.
To create an effective plan, businesses should identify their target audience and goals.
Start by determining the type of content they want to produce, analyse the best channels for their brand, and monitor their progress over time.
It can be unrealistic for small businesses to expect big results on social media, without allocating the appropriate resources to these efforts.
This includes both time and money.
Many businesses overestimate the amount of time they can dedicate towards managing social media accounts while underestimating the cost associated with running ad campaigns.
Having the appropriate resources available is essential for a business to succeed in this space.
To stand out from the competition, businesses must produce content that is high quality and engaging for their target audience.
Bad or irrelevant content can actually hurt a company’s reputation online rather than help it scale.
Businesses must carefully consider the types of posts they are creating, as well as consistently evaluate their performance regularly.
This way, you can understand whether your content is achieving desired outcomes – before making any changes or adjustments.
Consistency is key when it comes to kicking goals on social media.
If your business is posting irregularly or sporadically, it can be detrimental to your online presence.
Over time, your audience will drift away from engaging with you, due to a lack of clarity around who your brand is and what you’re looking to share with them.
As a solution, businesses should commit to maintaining a consistent posting schedule.
This means that clients know when they can expect new updates from you, increasing engagement, loyalty and sales as a result.
Social media platforms evolve quickly. Every year, new trends emerge while others drop off the map.
This means businesses need to stay ahead of the game to keep up with changing algorithms and audiences.
If you want to continue to succeed on your chosen platforms in 2023 and beyond, you must continuously monitor user behaviours across different channels.
Keeping on top of trends on each platform will help you stay updated with exciting opportunities to reach your target audience.
If you do so, your brand will remain relevant, top of mind, and scalable online over time.
Ok, so we’ve established that the social media landscape is currently a challenging place to gain and maintain success.
So what are the strategies that are set to explode in the year ahead?
We’ve put our heads together and shared our experience and insights into a variety of Australian industries. Check out the results of our findings below.
Did you know that 92% of clients read online reviews before purchasing – and 72% say positive testimonials increase their trust in a business?
One of the most effective ways that business owners can use social media to showcase their business in 2023 is by leveraging user-generated content (UGC).
Client testimonials, product reviews and photos can be a great way to give potential clients an authentic look at your business.
By sharing and encouraging UGC, businesses can build this trust and create meaningful relationships with their audience.
Business owners can also use social media platforms to host live events and webinars in 2023.
This is a great way to demonstrate expertise and provide valuable information to potential clients in an engaging format.
Live events also have the added benefit of allowing viewers to ask questions directly and interact with the presenter or speaker in real time.
Another great way for business owners to use social media in 2023 is for influencer marketing campaigns.
The Influencer Marketing Industry reportedly grew to $16.4 Billion in 2022 – and more than 75% of brand marketers intend to dedicate resources to influencer marketing in the year ahead.
Influencers help businesses reach new audiences and promote products, services or special offers through posts, stories or even sponsored videos on their social channels.
The ability to reach niche audiences at scale via an authoritative and trustworthy influencer is paying serious dividends for businesses.
Running contests on social media is another great way to showcase your brand in 2023.
Contests provide an interactive experience for users while allowing businesses to drive engagement, capture leads, and grow their followers.
All of this while showcasing your most popular and trending products and services.
Finally, businesses should take advantage of augmented reality (AR) features.
AR will become increasingly available across various social media platforms in 2023; this includes Facebook filters, Snapchat lenses and Instagram effects.
They allow brands to create immersive and engaging experiences that showcase your products and services.
AR features are a great way for companies to get creative with their social media presence, as well as make users feel heard by allowing them direct input into what kind of content they’d like to see.
By now, we hope you’re as excited as we are about the year ahead.
As with all areas of business, online spaces are evolving quickly. While some may sink, others will swim, and discover dynamic new opportunities to scale and grow.
When you’re looking for the support, advice and expertise to grow your business, look no further than Payleadr.
From game-changing ways to seamlessly accept payments, to custom membership programs that entice clients unlike anything else, Payleadr offers the services you need to make 2023 your best year yet.
Learn more about why Payleadr continues to grow in reputation among Australian business owners, and to arrange a personal consultation, contact us today!
